Paula Saizaki
ENPT

SOCIAL MEDIA STRATEGIST & CONTENT CREATOR

Ideas with direction.
Content with
character.

I plan, create, and manage social content for clients. From the first idea to the final post.

View selected work ↓

STRATEGY MEETS CREATIVE

Thoughtful planning.
Hands-on making.

STRATEGY / CREATION / MANAGEMENT

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01 / SELECTED WORK

A few things I’ve made.

A first look at strategy, content, and creative execution.

01 / PROJECT PLACEHOLDER

Sample campaign launch cover with overlapping geometric shapes and an editorial headline.

Campaign launch

Strategy · Content creation

An illustrative campaign brings a central message into a small set of launch visuals. This sample shows how a cover, supporting artwork, and a short writeup can introduce a project without claiming client work or measured results.

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02 / PROJECT PLACEHOLDER

Sample content series cover with overlapping geometric shapes and an editorial headline.

Content series

Planning · Social management

A sample content series explores a repeatable visual structure for related posts. Three gallery images demonstrate how an author can order the work, explain each image, and describe the thinking behind a consistent series.

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03 / PROJECT PLACEHOLDER

Sample brand storytelling cover with overlapping geometric shapes and an editorial headline.

Brand storytelling

Copy · Visual content

An illustrative storytelling project brings copy and visual direction together around everyday moments. Six gallery images show the largest supported collection, with individual captions and descriptions that help readers follow the sequence.

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Sample projects show the content format. Real project details will replace these examples.

02 / WHAT I DO

From the plan to the post.

01

Plan the direction

  • Content strategy
  • Campaign planning

I shape creative strategies and content plans around each brand, its audience, and its goals.

TOOLS & PLATFORMS

Planning
Rella · MLabs
Organization
Google Workspace · Microsoft 365

02

Make the content

  • Writing & visual content
  • Creative production

I bring brand identities to life through engaging visuals, videos, and stories.

TOOLS & PLATFORMS

Design
Canva · Illustrator · Photoshop · Figma
Video
CapCut · Adobe Premiere · DaVinci Resolve · After Effects

03

Manage the presence

  • Scheduling & community
  • Reporting & refinement

I help brands stay consistent, active, and connected with their audiences across social media.

TOOLS & PLATFORMS

Publishing
Rella · Buffer
Reporting
Platform insights · Google Analytics

03 / HOW I WORK

A simple process.

  1. 01

    Understand

    Get clear on your brand, audience, and what the content needs to achieve.

    • Audience & goals
    • Brand voice
    • Existing content

  2. 02

    Plan

    Turn those priorities into a focused content plan.

    • Content pillars
    • Campaign ideas
    • Content calendar

  3. 03

    Create

    Make the words and visuals that bring the plan to life.

    • Copywriting
    • Visual content
    • Platform-ready assets

  4. 04

    Client feedback / review

    Review drafts together and refine the work before it goes live.

    • Draft review
    • Client feedback
    • Revisions & approval

  5. 05

    Publish & refine

    Prepare approved content for publishing and fine-tune it for each platform.

    • Scheduling
    • Captions & formatting
    • Platform checks

  6. 06

    Monitor

    Track how content performs and use those insights to guide what comes next.

    • Performance tracking
    • Community response
    • Reporting & next steps

04 / ABOUT

Paula Saizaki smiling, wearing glasses and a colorful cardigan.

A creative practice,
beyond the feed.

I bring visual creativity, communication, and storytelling to video editing, design, social media, photography, and creative strategy.

Curiosity keeps me exploring new ways to create through drawing, sewing, crochet, and music. These personal passions shape my perspective and bring a hands-on, artistic approach to my work.

EDUCATION

Bachelor’s Degree in Image and Sound

Federal University of São Carlos (UFSCar), São Carlos, Brazil

A multidisciplinary foundation in audiovisual production, visual storytelling, communication, and creative media.

EXPERIENCE

Senior Social Media Manager

Craving Marketing

Current role

I develop social media strategies and content for restaurants and businesses in Edmonton, Alberta, managing accounts, editorial calendars, and content plans.

I work with English-speaking clients every day and create content in English. I lead team workflows, manage people, and oversee content approvals.

My content toolkit includes Canva, CapCut, and Rella.

Video Editing Intern

Deeper Produções

I supported video editing and motion design for an audiovisual production company, working with DaVinci Resolve and Adobe After Effects across a range of post-production projects.

Sample fabric swatch, line drawing, and abstract painting.
DRAWING / SEWING / CROCHET / MUSIC

01 / PROJECT PLACEHOLDER

Campaign launch

Strategy · Content creation

An illustrative campaign brings a central message into a small set of launch visuals. This sample shows how a cover, supporting artwork, and a short writeup can introduce a project without claiming client work or measured results.

Launch composition: a sample paper layout with circles, rounded blocks, and a short headline.
01 / Launch composition. Illustrative artwork.

Goal

The sample explores how a campaign could present one idea clearly across a launch announcement and supporting posts. Its purpose is to demonstrate the portfolio format, including image descriptions and a concise account of the work. It is not a commissioned campaign.

My role

This is a format example rather than a record of personal client contributions. For a real project, this section should explain the author’s responsibilities, the deliverables they handled, and any collaborators whose work appears in the gallery. Replace these notes with specific, accurate contributions.

Approach

The illustrated layout pairs a short headline with simple geometric forms. A square cover gives the homepage a consistent shape, while a separate landscape image offers more space to inspect the composition. The same message and restrained palette connect the two views.

Outcome

The example delivers a complete portfolio entry with artwork, captions, and supporting text. There are no performance figures or client results to report. When real work replaces this entry, describe the delivered material or a supported observation, and leave out results that cannot be verified.

02 / PROJECT PLACEHOLDER

Content series

Planning · Social management

A sample content series explores a repeatable visual structure for related posts. Three gallery images demonstrate how an author can order the work, explain each image, and describe the thinking behind a consistent series.

Launch composition: a sample paper layout with circles, rounded blocks, and a short headline.
01 / Launch composition. Illustrative artwork.
Portrait layout: a sample paper layout with circles, rounded blocks, and a short headline.
02 / Portrait layout. Illustrative artwork.
Composition detail: a sample paper layout with circles, rounded blocks, and a short headline.
03 / Composition detail. Illustrative artwork.

Goal

This example considers how related posts could feel like one series while giving each message room to stand on its own. It demonstrates a project with several supporting images rather than a single finished piece. The subject, schedule, and audience remain illustrative.

My role

This is a format example rather than a record of personal client contributions. For a real project, this section should explain the author’s responsibilities, the deliverables they handled, and any collaborators whose work appears in the gallery. Replace these notes with specific, accurate contributions.

Approach

The gallery moves from an overall composition to a portrait layout and a closer view. Repeated shapes and a shared palette suggest continuity between posts. Each image keeps its own proportions, so a tall piece can sit beside landscape artwork without losing content to cropping.

Outcome

The example delivers a complete portfolio entry with artwork, captions, and supporting text. There are no performance figures or client results to report. When real work replaces this entry, describe the delivered material or a supported observation, and leave out results that cannot be verified.

03 / PROJECT PLACEHOLDER

Brand storytelling

Copy · Visual content

An illustrative storytelling project brings copy and visual direction together around everyday moments. Six gallery images show the largest supported collection, with individual captions and descriptions that help readers follow the sequence.

Launch composition: a sample paper layout with circles, rounded blocks, and a short headline.
01 / Launch composition. Illustrative artwork.
Portrait layout: a sample paper layout with circles, rounded blocks, and a short headline.
02 / Portrait layout. Illustrative artwork.
Composition detail: a sample paper layout with circles, rounded blocks, and a short headline.
03 / Composition detail. Illustrative artwork.
Supporting post: a sample paper layout with circles, rounded blocks, and a short headline.
04 / Supporting post. Illustrative artwork.
Story panel: a sample paper layout with circles, rounded blocks, and a short headline.
05 / Story panel. Illustrative artwork.
Closing composition: a sample paper layout with circles, rounded blocks, and a short headline.
06 / Closing composition. Illustrative artwork.

Goal

This placeholder explores how a sequence of images and short messages could tell a connected story. It provides an example of the full six-image gallery and a writeup organized around the same prompts as the other projects. It does not represent an existing brand engagement.

My role

This is a format example rather than a record of personal client contributions. For a real project, this section should explain the author’s responsibilities, the deliverables they handled, and any collaborators whose work appears in the gallery. Replace these notes with specific, accurate contributions.

Approach

The sequence alternates wider compositions with portrait pieces and details. Simple forms create a common visual language while the captions explain the place of each image. All six images remain available on smaller screens, preserving the order and the complete artwork rather than hiding supporting material.

Outcome

The example delivers a complete portfolio entry with artwork, captions, and supporting text. There are no performance figures or client results to report. When real work replaces this entry, describe the delivered material or a supported observation, and leave out results that cannot be verified.